The consumer Marketing programme delivered through the Centre Management team covers all aspects of promotion of the Centre.

• Marketing planning and consumer research.
  
  
• Marketing Services supplier selection.
  
  
• Brand ‘positioning’ and centre name development.
  
  
• Media campaign planning.
  
  
• Community Relations campaign.
  
  
• Travel Trade, Coach and Tourism marketing.
  
  
• Events pre-opening and launch Opening Day.
  
  
• Events post-opening.
  
  
• Retail promotional calendar, outlining advertising and promotions.
  
  
• Consumer media relations and publicity
  
  
• Tenant communications.